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At Indivaan, each fabric we craft tells a story of heritage, sustainability, and the artistry of those who keep these traditions alive. From ancient cotton varieties to upcycled treasures, our commitment to eco-friendly practices and timeless designs shines through in every piece we create.
Kala Cotton represents the essence of resilience and sustainability. Thriving in rainfed regions like Kutch and Surendranagar, this indigenous, non-genetically modified cotton belongs to the G. Herbaceum species and has a legacy dating back to 3000 BC. Evidence from archaeological sites like Dholavira showcases the long-standing use of similar cotton types. Unlike modern genetically modified cotton, Kala Cotton is cultivated without irrigation, relying on traditional farming methods that promote ecological balance. When you choose Kala Cotton, you embrace a fabric rich in history and contribute to preserving ancient practices while supporting sustainable fashion.
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Ajrakh is a masterpiece of block printing that has stood the test of time. Rooted in over 4,000 years of history and believed to derive its name from the Arabic word "Azrak" (meaning "blue"), this craft embodies the deep indigo hues and intricate geometric patterns that define it. Originating in the Indus Valley Civilization and perfected by artisans who migrated from Sindh to Kutch, Ajrakh is a labor-intensive craft passed down through generations. The mesmerizing designs, created through multiple stages of dyeing and printing, capture the cultural essence of Gujarat and the Sindh-Kutch communities. By choosing Ajrakh, you celebrate a craft that marries tradition with artistry.
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Our upcycled saree collection is a testament to the beauty of transforming what once was into something extraordinary. By sourcing end-of-roll sarees that would have otherwise ended up in landfills, we craft elegant, eco-conscious designs that make a bold statement. Each upcycled saree bag saves approximately 400 liters of water, reducing resource consumption while preserving the beauty of traditional fabrics. With every purchase, you contribute to a sustainable future while embracing heritage and modern sustainability.
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Denim is a fashion staple, but its environmental cost is steep. At Indivaan, we take discarded jeans and repurpose them into high-quality products, conserving the 10,000 liters of water typically used to produce a single pair of jeans. Each recycled denim product—whether it’s a bag, jacket, or accessory—carries a story of sustainability. By choosing recycled denim, you’re turning waste into wearable wonders that redefine eco-friendly fashion.
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DInspired by the principles of simplicity, self-reliance, and sustainability, the Gandhi Charkha Shirt embodies the legacy of Mahatma Gandhi’s teachings. Crafted with high-quality, eco-friendly materials, this garment reflects the spirit of the traditional charkha (spinning wheel) used by Gandhi. Each yarn in the shirt has been spun and woven with care, infused with meaning and mindfulness. The iconic charkha design on the shirt serves as a reminder of Gandhi’s enduring message of self-sufficiency and ethical living.
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By choosing Indivaan’s sustainable fabrics, you’re not just making a fashion statement—you’re embracing a legacy of craftsmanship, empowering artisans, and protecting the planet. Together, let’s continue this journey of responsible fashion, one timeless creation at a time.
